Exploding Topics

Decentralized social media operates on independently run servers. It reduces the power and control that traditional platform owners have over both users and content.

Exploding Topics data shows search interest in decentralized social media has more than doubled in the last 5 years amid rising dissatisfaction with platforms like Facebook, Instagram, and X.

The average user now spends time on 6.8 social platforms per month, a 2.3% YoY increase. This suggests users are comfortable engaging with multiple platforms simultaneously.

So new, decentralized platforms don’t need to dethrone these established giants to build up their own user bases. They simply need to build critical mass.