The crisis of our attention is well-documented. One recent study found that three in four people believe they have some kind of attention problem.

Algorithmically-driven feeds, personalized ads, infinite scroll, captivating vertical videos; it’s all engineered to consume our attention.

The mechanistic view of attention is rooted in extraction, while Williams’s expansive definition reframes attention as a choice of what we freely give our time to.
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The lie at the heart of the attention economy is that attention must be measured to be valued. Yet, the value comes from what we decide matters. Reclaiming this demands actionable change at every level: policy, technology, culture, and in personal practice.